What is unique about JWMcAvoy & Company Ltd.?
  • Our client satisfaction.  Customers have consistently commented that this has been their most positive experience in partnering with a firm that specializes in the area of lead generation.
  • Our reliable process. Since 1987, we have continued to fine tune a process for developing qualified leads, which have been converted quickly into revenues. 
  • Our focus.  Again, we are completely dedicated solely to the bundle of activities that support the lead generation phase of the sales process.   
  • Our results. Please see customer testimonials for the meaningful results they have achieved in their own words. 

Jim founded JWMcAvoy & Company Ltd. in 2004. He has spent over 20 years accumulating diverse business experiences in business development, marketing and selling roles within the healthcare/managed care, financial services, learning/consulting and online market research industries.

Prior to forming the firm, Jim was a Director of Sales at Communispace Corporation, a Boston based, online market research company founded in 1999. Jim worked closely with the senior management team and reported directly to the President and CEO. He helped create and shape sales strategy within an emerging market and sold to senior decision makers at Fortune 100 companies.

In 1993 he joined The Forum Corporation, a global leader in workplace learning. While working out of their Manhattan office, he created and marketed a business development process that generated “significant” revenue for the firm’s Eastern Division for seven years.

Before working at The Forum Corporation, Jim was a sales executive from 1987 to 1993 with Aetna’s Employee Benefits Division, specializing in the field of group indemnity & managed care and the marketing of 401k plans.

Jim holds a BA in Economics & History from The College of William & Mary. He also attained the Certified Employee Benefits Specialist (CEBS) designation which is a partnership of the International Foundation of Employee Benefit Plans and the Wharton School of the University of Pennsylvania.

Outside of work, Jim is an active member of his local community. He serves as President of The Berks County Tennis Club and is an active member of his local church (serves on Church Council), and coaches his son’s football, basketball and baseball teams.

Jim’s spare time is spent with his wife and three children.


JWMcAvoy & Company Ltd.


  1. Serving customers—helping them compete and win—is a privilege.
  2. Offer steadfast support, respect and appreciation.
  3. Work with customers wherever they are in their growth.
  4. Inquire, don’t persuade.
  5. Build high-trust partnerships by talking openly and listening.
  6. Give a “little extra” to delight customers.
  7. Treat every customer as a reference.


“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race.”

Calvin Coolidge
30th president of US (1872 - 1933)