NEW BOOK:
#LEADS to SALES tweet Book01
Creating Qualified Business Leads in the 21st Century
by Jim McAvoy
Buy On Amazon.com:
- Paperback Edition
- Kindle Edition
Converting Leads to Sales:
A Guide for Increasing Revenue in the 21st Century.
New release from sales expert with latest wisdom walks you through converting leads to sales as never before!
CUPERTINO, CA (PR Web) – October 28, 2011 – Converting a lead into a sale can stump even star sales professionals. High-performing salespersons have compared the process to having teeth pulled without Novocain or to gargling bleach! So when Jim McAvoy with his quarter century of proven performance in maximizing sales collates a treasury of actionable wisdom, even wildly successful sales professionals sit up and pay attention.
Please click the following link to read more . . . http://www.happyabout.com/media/leadstosales.php
ARTICLES
February, 2011:
HotelExecutive.com article,
"Lead Generation: A Principled Approach: Seven Principles to Help You Stand Out From the Crowd”
Principles matter! They are a public declaration of a firm's DNA, announcing to the world what an enterprise stands for and how it is wired. They provide much more depth beyond banal platitudes such as "We care about our customers" and "Our employees are our most important asset." Ideally, a firm's principles are conveyed in myriad of actions and behaviors of the leadership team and employees as well as the quality of the products and/or services provided by the firm.
PLEASE CLICK HERE TO READ FULL ARTICLE
November, 2010:
HotelExecutive.com article,
"Lead Generation: Five Effective Methods to Successfully Engage Executive Gatekeepers”
The gatekeeper. Yes, the mis-perceived dreaded gatekeeper (i.e. the executive assistant). Not like the receptionist at the front desk of a luxury hotel, waiting to check you in and cater to your every need. No, the wall between you and an executive with whom you'd like to do business. Yet, it just doesn't have to be that way. It is simply another myth that can be dispelled with real-life situations, resulting in a higher conversion of cold approaches to warm approaches. In this article I've listed five methods that, if appropriately utilized, should increase the likelihood that you will successfully engage the executive gatekeeper in a mutually positive and productive dialogue.
PLEASE CLICK HERE TO READ FULL ARTICLE
September, 2010:
HotelExecutive.com article, "Lead Generation: Top Ten Myths and Corresponding Truths"
“Merriam-Webster dictionary defines myth as a traditional story of ostensibly historical events that serves as a popular belief or tradition, which is unfounded or a false notion. There are many myths related to the world of lead generation, and they often trigger feelings of anxiety in sales professionals—those who work in the hotel/hospitality industry are not immune.
PLEASE CLICK HERE TO READ FULL ARTICLE
May, 2010:
Sales & Service Excellence article, "Lead Generation: Turn Cold Calls Into Warm Calls"
“With a well-executed lead generation strategy, the painful days of cold-calling can be greatly reduced, if not eliminated—resulting in warmer calls that reliably contribute incremental revenue to the top and bottom lines.”
PLEASE CLICK HERE TO READ FULL ARTICLE
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