ETA Coaching

Better conversations with business owners.

Practical lead-generation coaching for ETA searchers conducting direct outreach to founder-owned businesses.

What the coaching covers

Focused on the moments that determine whether a conversation advances.

01

Opening position

Develop concise statements directed to business owners.

02

Gatekeeper access

Navigate gatekeepers politely and confidently.

03

Objections

Respond to skepticism and “not interested” reactions.

04

Follow-up

Structure calls to earn a credible next conversation.

ETA Coaching Overview

Take the ETA coaching overview with you.

A printable one-page summary of Jim’s coaching for searchers conducting direct owner outreach.

View ETA Coaching PDF

How it works

Real calls. Immediate feedback.

Coaching centers on practical application, including actual owner outreach and focused post-call assessment.